Shoug is a contemporary brand based in Kuwait that started blooming as of mid-2016 with an exceptional outlook towards fashion. Blending in its own way the simple, jolly & peaceful side of life & fashion with the trendy feminine touches on modern pieces, providing dresses & evening wear gowns designed for women all over the world to shine & glamor in. Shoug has an unrivaled own style in her designs with the use of fringes & flowers, usually on plain vivid colors that produce master pieces of arts, not a regular dress or gown but ones so exquisite yet soft & simple, making you contemplate, as well as perfectly reflecting Shoug’s message & purpose behind her brand style. “Freedom” is her announced motto, & Bob Marley the inspiration, in addition to gestures & considerate acts such as the brand supporting breast cancer survivors, which all clearly speak out where the unconventional lively collections come from and to, spread freedom & joy with the art of combining fabrics & colors.

Shoug


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