BLEU was born in Cote d’Azur, South of France in 2016. The brand name is inspired by the unique sky and sea color of the province area of the country.  

The color blue resembles royalty, trust, serenity, intelligence, independence, and confidence.

Didem Targay - founder and designer of BLEU was born and raised in Istanbul, Turkey.

In 2018 she joined forces with her two Kuwaiti Partners and co-designers Bedoor Al-Eeesa and Shaikha Al-Khubaizi taking BLEU to the next level globally with this partnership.

The all-natural leather footwear brand is currently placed in luxury boutiques in Kuwait and will soon be available in Dubai, with the global market soon following. Collection includes shoes, sandals and babouches in unique styles & colors & different heel lengths.

Bleu


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