Founded in 2012 in Kuwait by Jihene Ben Jazia, a fashion designer gifted with artisan genes & passion in her blood, ATYPIK specializes in hand-made kaftans for the modern woman.

Each collection depicts a meeting of worlds: artisanal embroidery, Arabic calligraphy, the rich fabrics & colors of the souk are brought into sharp relief by the modern couturier’s eye for cut, hem, shape, and style. Raised in Tunisia, Jihene has worked, studied, & raised a family between Europe, North Africa & the Middle East. Her own experiences as a globetrotting business woman, wife, mother, & fashion influencer have served as inspiration for ATYPIK’s forward-thinking, whimsical collections, which have developed a devoted cult following in just a few short years. Latest collection features popular unforgettable designs of dresses, kaftans, bishts & sets in different colors.


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